Article: The Birth of A Dream

The Birth of A Dream
Amma. How she loved her diamonds! That’s all she ever wore. Simple, elegant and understated, yet dynamic, bold, and brave. She had a commanding presence, and was always impeccably dressed in gorgeous sarees and a simple diamond stud and pendant. For weddings, she usually brought out a slightly more elaborate diamond necklace. She also dabbled in semi precious stones. But Gold, silver and other metals were never her thing. She just needed metal to hold the diamonds in place ;)
Shruthi. How I love jewelry! As a child, I saw my mom mostly wear diamonds, and was definitely influenced by her fashion sense, but I was fascinated by all kinds of jewelry.
It didn’t matter if it had any investment value. It didn’t matter if it was precious or not. The questions were - Can I express myself with it? Is this me? How do I feel in it? Can I wear it with different outfits?
Ethnic, contemporary, minimalistic, avante garde, sculptural - the list is endless. Each day is different. Each mood is different. We can be elegant and classy in a suit on one day and bohemian chic on another day. Hair up on one day, hair down another. What is the expression today? That’s the question that lead me to Ashavri.
Versatile jewelry that will allow you to pick a piece based on your mood. With every collection having a variety of pieces to fit different moods, and easily transitioning from day to night.
Your jewelry. Your way.
Innovative, attainable luxury. Jewelry made of sustainable brass alloys with emission free gold coatings. Ensuring high levels of sustainability through every stage of the design to ship process.
Ashavri - Beautiful, Unique, You.